From rescue cat to advertising icon
In a first-of-its-kind exhibition in Chicago, the Museum of Broadcast Communications presents "A Salute to Advertising's Greatest Icons." 9 Lives' Morris the Cat is honored to be featured in the exhibition amongst other iconic characters closely tied to their brands. Learn more about Morris' journey below.
In 1968, Bob Martwick, an animal talent scout discovered an orange tabby with quite the charming personality at the Humane Society in Hinsdale, IL.
Morris was so charming at his audition that the art director exclaimed, "He's the Clark Gable of cats."
He became the official 9Lives spokescat and one of the most famous cats in the world, starring in over 50 commercials, and appearing in a film with Burt Reynolds.
Despite his fame, Morris has always had a social conscience. He has visited countless schools to promote kindness to animals. In 2006, he launched Morris' Million Cat Rescue® to save those animals in need of a forever home.
Morris has never forgotten his humble beginnings as a rescue cat. He and 9Lives® cat food continue to bring great taste and balanced nutrition to cats around the world. And Morris will not rest until every cat finds a home.
9Lives® brand celebrates and champions all cats.
Our delicious & nutritious cat food was first introduced in 1959 and is among the best-selling brands of cat food in the United States*.
9Lives is dedicated to the health and happiness of cats everywhere. Why? Because 9Lives believes your cat deserves to live well.
*Nielsen data 12 months ending March 21, 2015