Morris the Cat

From rescue cat to advertising icon.

In a first-of-its-kind exhibition in Chicago, the Museum of Broadcast Communications presents "A Salute to Advertising's Greatest Icons." 9 Lives' Morris the Cat is honored to be featured in the exhibition amongst other iconic characters closely tied to their brands. Learn more about Morris' journey below.

In 1968, Bob Martwick, an animal talent scout discovered an orange tabby with quite the charming personality at the Humane Society in Hinsdale, IL.

Morris was so charming at his audition that the art director exclaimed, "He's the Clark Gable of cats."

He became the official 9Lives® spokescat and one of the most famous cats in the world, starring in over 50 commercials, and appearing in a film with Burt Reynolds.

Despite his fame, Morris has always had a social conscience. He has visited countless schools to promote kindness to animals. In 2006, he launched Morris' Million Cat Rescue® to save those animals in need of a forever home.

Morris has never forgotten his humble beginnings as a rescue cat. He and 9Lives® cat food continue to bring great taste and balanced nutrition to cats around the world. And Morris will not rest until every cat finds a home.

1968

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A Star is Born

Morris the Cat is discovered and becomes the 9Lives® spokescat.

1969-1978

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Making History

Morris stars in 58 commercials, creating one of the most successful advertising campaigns in TV history.

1973

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Movie Star

Morris stars in the movie Shamus with Burt Reynolds.

1988

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Presidential Feline

Morris runs for President.

1991

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Proud American

Morris' Salue to America's Pets.

2006

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Morris to the Rescue

Morris leads the Morris' Cat Rescue adoption campaign.

2009

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Friend Request

Morris joins Facebook.

2012

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Top Cat

Morris runs for President again.

2014

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High Tech Cat

Morris launches his Cat's Eye View digital campaign and joins Twitter, Instagram, & Tumblr.

2015

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And the Award Goes to...

The MBC recognizes Morris as an Advertising Great.

Today

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50th Adopt-i-versary

Celebrating Morris' 50 years as the 9Lives® spokescat while working hard to help other rescues find their forever homes.

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